数字社交媒体运营助理Digital Social Media
招聘时间
即日起 至 2026-11-22
招聘单位
虚实相学 V & R Learning
所在地区
上海
工作地点
上海市/上海市/静安区 石油天然气大厦新闸路1136弄1号10楼或居家线上办公
学历要求
大专
实习时长
每周5天，每天6小时
职责描述
岗位职责：
1. 账号日常运营维护：负责公司小红书账号的日常更新、内容发布、评论及私信回复，及时跟进用户互动，维护账号活跃度与粉丝粘性，搭建良好的账号互动氛围，提升用户好感度。
2.数据监测与复盘：每日/每周统计账号运营数据，包括笔记曝光、浏览、点赞、收藏、评论、涨粉、转化等核心数据，整理数据报表；协助完成运营复盘，分析爆款笔记逻辑、流量波动原因，提炼可复用的运营方法，优化后续内容及运营策略。
3.平台规则跟进：实时关注小红书平台算法更新、流量规则、活动政策及社区规范，及时调整运营方式，规避违规风险，主动参与平台官方活动，争取账号流量扶持。
岗位要求：
1. 学历及专业：大专及以上学历，新媒体、广告、传媒、汉语言文学、市场营销等相关专业优先，优秀应届生、无经验但热爱新媒体行业者可培养，应届毕业生或者实习生都可以。
2. 能力要求：具备基础的文案撰写能力，文字表达流畅、简洁，擅长贴合小红书年轻化、生活化的语言风格；会基础图片处理，熟练使用醒图、美图、Canva等常用设计工具，可独立完成图文排版优化；具备基础的数据敏感度，能够看懂运营数据并简单分析问题。
3.有小红书、抖音等新媒体账号运营实习或工作经验，独立参与过账号内容产出；个人有运营小红书账号、有爆款笔记产出经历优先；熟悉短视频剪辑基础操作者优先。
4.需要一定的每周、每月、每季度的粉丝数增长的要求，具体要求入职后再议。
Job Responsibilities：
1. Daily account operation and maintenance: Be responsible for daily updates and content publishing of the company’s Xiaohongshu account, respond to comments and private messages, follow up with user interactions in a timely manner, maintain account activity and fan loyalty, build a positive interaction atmosphere and improve user satisfaction.
2. Data monitoring and review: Collect core operation metrics on a daily/weekly basis, including note impressions, views, likes, collections, comments, follower growth and conversions, and compile data reports. Assist in operation reviews, analyse the logic behind high‑performance posts and traffic fluctuations, summarise replicable operational approaches, and optimise subsequent content and strategies.
3. Track platform rules: Keep up‑to‑date with algorithm updates, traffic rules, campaign policies and community guidelines of Xiaohongshu. Adjust operation tactics accordingly to avoid compliance risks, and take part in official platform activities to secure traffic support for the account.
Job Requirements：
1. Education & Major: College diploma or above. Majors in New Media, Advertising, Media, Chinese Language & Literature, Marketing or related fields are preferred. Outstanding fresh graduates and candidates with no relevant experience but a passion for new media will be considered. Open to new graduates and interns.
2. Core competencies: Basic copywriting skills with fluent and concise writing style that matches the youthful, down‑to‑earth tone of Xiaohongshu. Basic image‑editing skills with proficiency in tools such as Xingtu, Meitu and Canva to independently complete graphic layout optimisation. A basic sense of data to interpret operation metrics and carry out simple analysis.
3. Prior experience in operating social‑media accounts (Xiaohongshu, Douyin etc.) through internships or formal roles, with hands‑on experience in content delivery. Candidates running personal Xiaohongshu accounts with viral posts are preferred. Basic short‑video editing skills are a plus.
4. Targeted fan growth is required on a weekly, monthly and quarterly basis. Specific KPIs will be discussed upon onboarding.
1. 账号日常运营维护：负责公司小红书账号的日常更新、内容发布、评论及私信回复，及时跟进用户互动，维护账号活跃度与粉丝粘性，搭建良好的账号互动氛围，提升用户好感度。
2.数据监测与复盘：每日/每周统计账号运营数据，包括笔记曝光、浏览、点赞、收藏、评论、涨粉、转化等核心数据，整理数据报表；协助完成运营复盘，分析爆款笔记逻辑、流量波动原因，提炼可复用的运营方法，优化后续内容及运营策略。
3.平台规则跟进：实时关注小红书平台算法更新、流量规则、活动政策及社区规范，及时调整运营方式，规避违规风险，主动参与平台官方活动，争取账号流量扶持。
岗位要求：
1. 学历及专业：大专及以上学历，新媒体、广告、传媒、汉语言文学、市场营销等相关专业优先，优秀应届生、无经验但热爱新媒体行业者可培养，应届毕业生或者实习生都可以。
2. 能力要求：具备基础的文案撰写能力，文字表达流畅、简洁，擅长贴合小红书年轻化、生活化的语言风格；会基础图片处理，熟练使用醒图、美图、Canva等常用设计工具，可独立完成图文排版优化；具备基础的数据敏感度，能够看懂运营数据并简单分析问题。
3.有小红书、抖音等新媒体账号运营实习或工作经验，独立参与过账号内容产出；个人有运营小红书账号、有爆款笔记产出经历优先；熟悉短视频剪辑基础操作者优先。
4.需要一定的每周、每月、每季度的粉丝数增长的要求，具体要求入职后再议。
Job Responsibilities：
1. Daily account operation and maintenance: Be responsible for daily updates and content publishing of the company’s Xiaohongshu account, respond to comments and private messages, follow up with user interactions in a timely manner, maintain account activity and fan loyalty, build a positive interaction atmosphere and improve user satisfaction.
2. Data monitoring and review: Collect core operation metrics on a daily/weekly basis, including note impressions, views, likes, collections, comments, follower growth and conversions, and compile data reports. Assist in operation reviews, analyse the logic behind high‑performance posts and traffic fluctuations, summarise replicable operational approaches, and optimise subsequent content and strategies.
3. Track platform rules: Keep up‑to‑date with algorithm updates, traffic rules, campaign policies and community guidelines of Xiaohongshu. Adjust operation tactics accordingly to avoid compliance risks, and take part in official platform activities to secure traffic support for the account.
Job Requirements：
1. Education & Major: College diploma or above. Majors in New Media, Advertising, Media, Chinese Language & Literature, Marketing or related fields are preferred. Outstanding fresh graduates and candidates with no relevant experience but a passion for new media will be considered. Open to new graduates and interns.
2. Core competencies: Basic copywriting skills with fluent and concise writing style that matches the youthful, down‑to‑earth tone of Xiaohongshu. Basic image‑editing skills with proficiency in tools such as Xingtu, Meitu and Canva to independently complete graphic layout optimisation. A basic sense of data to interpret operation metrics and carry out simple analysis.
3. Prior experience in operating social‑media accounts (Xiaohongshu, Douyin etc.) through internships or formal roles, with hands‑on experience in content delivery. Candidates running personal Xiaohongshu accounts with viral posts are preferred. Basic short‑video editing skills are a plus.
4. Targeted fan growth is required on a weekly, monthly and quarterly basis. Specific KPIs will be discussed upon onboarding.
