PM MKT Intern
招聘时间
即日起 至 2026-11-28
招聘单位
开云投资管理集团有限公司
所在地区
上海
工作地点
上海市/上海市/静安区 嘉地中心 北京西路968号
学历要求
本科
实习时长
每周5天，每天4小时
职责描述
We are currently seeking Product Marketing Intern who will report to Product Marketing & Training Team in Kering Eyewear China.
How you will contribute
【Product Marketing】
•Product Story Craft: assist product marketing team in new product story craft.
•New Product Development: deeply involved in market research, competitor analysis; Assist PM to consolidate and summarize key learning and insights for future new product development. Assist PM in concept initiation, color proposal and 360° proposal craft.
•Data Management: collect sell-in and sell-out data to facilitate product marketing team in monitoring top models’ sales performance and discovering potential top sellers.
•Trend Watch and Competitor Study: assist team in capturing Fashion/Eyewear market trend , monitor competitor new launch, etc.
•Content Support: Support private domain copywriting, To B To C leaflet/brochure upgrade.
【Digital Marketing】
•Social Support: in charge of brand owned media platforms, orchestra content calendar under various theme and promotion windows; assist line manager to produce content and feedback on agency's output.
•PR: KOL selection for multiple brands and manage seeding with PR agency.
•Monthly/Project Report: PR exposure, digital social media, campaign KOL seeding, etc.
【Training】
•Training Support: Support training team on training document organization/supplier connecting/online platform management.
Who you are
•Bachelor’s degree, good command of English and good computer skill
•Have experience in cosmetics or consumer goods, fashion industry. Eyewear background is a plus.
Working arrangement
•Number of working days/ weeks: at least 5 days a week
•Period: over 3 months
Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
How you will contribute
【Product Marketing】
•Product Story Craft: assist product marketing team in new product story craft.
•New Product Development: deeply involved in market research, competitor analysis; Assist PM to consolidate and summarize key learning and insights for future new product development. Assist PM in concept initiation, color proposal and 360° proposal craft.
•Data Management: collect sell-in and sell-out data to facilitate product marketing team in monitoring top models’ sales performance and discovering potential top sellers.
•Trend Watch and Competitor Study: assist team in capturing Fashion/Eyewear market trend , monitor competitor new launch, etc.
•Content Support: Support private domain copywriting, To B To C leaflet/brochure upgrade.
【Digital Marketing】
•Social Support: in charge of brand owned media platforms, orchestra content calendar under various theme and promotion windows; assist line manager to produce content and feedback on agency's output.
•PR: KOL selection for multiple brands and manage seeding with PR agency.
•Monthly/Project Report: PR exposure, digital social media, campaign KOL seeding, etc.
【Training】
•Training Support: Support training team on training document organization/supplier connecting/online platform management.
Who you are
•Bachelor’s degree, good command of English and good computer skill
•Have experience in cosmetics or consumer goods, fashion industry. Eyewear background is a plus.
Working arrangement
•Number of working days/ weeks: at least 5 days a week
•Period: over 3 months
Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
