职责描述
Digital Marketing & Communications Intern
Position Overview:
We are looking for a talented, energetic, and video-savvy individual to join Duke Kunshan University’s China Enrollment Management Office (CEM). S/He will play a vital role in planning and producing creative social content to support DKU undergraduate recruitment and yielding efforts. The ideal candidate should be innovative in thinking and accountable in execution, able to translate DKU’s undergraduate program highlights into creative articles/videos that appeal to prospective students and parents.
Reports to:
Senior Specialist of Marketing & Communications
Essential Duties:
l Assist with CEM WeChat/RED/Bilibili content planning and production.
o Support/lead video projects, including script write-up, filming and editing.
o Support/lead graphic design projects, including posters, banners, article layouts, etc.
o Write, edit and proofread articles featuring undergraduate students/faculty members.
o Manage and update the content library for regular internal review.
l Market research
o Keep track of new competitor initiatives and industry trends.
l Data analysis
o Monitor WeChat channel performance and generate insights for optimization.
l Other tasks as assigned internally.
Required Qualifications:
l Undergraduate or Graduate student with background in communications, media and/or creative fields.
l Proficient use of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
l Manage to work 5 days per week, continuously for 3 months and above.
l Strong team player with excellent interpersonal and communication skills.
l Highly self-motivated individual with a “can-do” attitude and good work ethics.